Amber Penrose: No more cold calling – it’s about personal branding, great BD, and Copywriting instead!

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The key takeaways from this episode are as follows:

You’ll get some solid advice on business development which encompasses copywriting, changing your call/email approach, and personal branding

Copywriting and its importance when trying to win business

The power of LinkedIn and why you should be building your personal brand to win more business

Tips and advice on how to behave like a top biller in today’s market


This week I’m joined by Amber Penrose, Director of Life Sciences at Irving Knight Group.

This episode is an absolute belter – we unpack everything from Business Development (and get super granular, some great takeaways in this one) as well as Amber’s journey as a recruiter and what she believes she’s doing differently to achieve incredible results.

A top biller, passionate about she does, all whilst leading a team – there is so much excellent content in this episode which I know you’ll love!

You can connect with Amber on LinkedIn:


Find out how Recruitment Mentors can accelerate the performance of your recruitment teams with modern and engaging online learning delivered by current high performing recruitment professionals


I hope you enjoyed the episode, the best place to connect with me is on Linkedin – Hishem Azzouz

If you would love me to cover certain topics with future guests please drop me a message.

Finally, if you have been enjoying the podcast and you have two minutes then it would be greatly appreciated if you could leave a review.

You can do so with this link – Support the podcast and leave a review here.

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