How to Achieve a 100% Fill Rate, The Power Of Saying No and Why Customer Experience Should Be Your North Star Metric with Calum Lyle

This week I’m joined by Calum Lyle the founder of Add Some Zest.

After 8 years of working for somebody else, becoming an MD at just 24 and successfully scaling the business to 20+ people he launched his own business in October 2022.

In their first year of business they did just over £500K, they achieved a +89 NPS score, a 100% fill rate and grew the team to 5 – in this conversation you’re going to find out how he did it.


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